SpaceX has completed one of the most significant stock market debuts in history, with its initial public offering raising $75 billion and placing the company among the most…
Value Chain: A Practical Guide to Understanding How Organisations Create Value Through Linked Activities A value chain is the sequence of activities an organisation performs to create, deliver…
Business Model: A Practical Guide to Understanding How an Organisation Creates, Delivers and Captures Value A business model is the way an organisation creates value, delivers that value…
At its simplest, competitive advantage asks: Why should customers choose us, why can we perform better than alternatives, and what makes that advantage difficult for others to copy?
SpaceX is no longer just a rocket company. That sentence is the key to understanding both the excitement and the risk around its planned public listing. For most of its history, SpaceX was understood as Elon Musk’s audacious attempt to reduce the cost of space access and make humanity a multi-planetary civilisation. That story is still there. It remains central to the company’s identity. But the business now sitting in front of public investors is broader, stranger and more strategically complex than the original “private rocket company” label suggests.
Tesco is one of the great British business stories. It began with Jack Cohen selling surplus groceries from a market stall in London’s East End in 1919. It became a national grocer, then a supermarket chain, then a retail empire, then a global experiment, then a scandal-hit turnaround case, and today it is again the clear leader in UK grocery.
