A.G. Barr and Irn-Bru: Scotland’s Soft Drink Champion in a Global Drinks Market
A.G. Barr is one of the most unusual companies in British food and drink. It is not the largest soft drinks company in the UK. It does not have the global firepower of Coca-Cola, PepsiCo, Keurig Dr Pepper or Monster. It does not have the scale of Britvic, nor the international premium mixer positioning of Fever-Tree. Yet it owns something that most larger competitors would find almost impossible to buy: a drink that has become part of a national identity. That drink is Irn-Bru.